Godin points out that, on average, first place generally gets ten times the winnings of whoever places tenth. But the result of this obsession is that rewards are heavily skewed. Similarly, we reward those employees that are performing the best. We give plaudits to the song or sports person that sits at the top of the charts. Our society obsesses over those who are number one. You must persevere with all other pursuits, no matter how hard, so that you can become the best in your world. You must quit the cul-de-sacs and cliffs so you can reallocate resources. This dip is one of three things: an opportunity, a cul-de-sac, or a cliff. Seth Godin calls this challenging period a dip. Eventually, you will hit a low point in your pursuits. But after this initial excitement, the project will get harder and less fun. The Dip builds on Seth Godin’s insights introduced on his blog titled ‘The four curves of want and get.’ Every new project starts out exciting and fun.

He also runs a blog named in 2009, by Time, as one of the 25 best blogs. In 2018, Godin was inducted into the American Marketing Association’s Marketing Hall of Fame. Free Prize Inside won Forbes’ Business Book of the Year in 2004, while The Dip was a Business Week and New York Times bestseller. Seth Godin is the author of over 18 books.

Seth Godin is an American author and former ‘dot com’ business executive. To learn the juicy details and support the author, order the book or get the audiobook for free.

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The dip by seth godin